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  • John Simpson

Mitigating Microbial Risks in Alcohol-Free Beverages: How FreshCheck Makes a Difference


The growing market for alcohol-free beverages demands not just unique flavours but also an uncompromising commitment to safety. Without the preservative qualities of alcohol, these beverages become susceptible to microbial contamination. FreshCheck serves as a reliable partner in the pursuit of the highest standards of hygiene and confidence in drinks production safety.


hygiene targets

Navigating Microbial Risks in Alcohol-Free Beverages

The absence of alcohol means these beverages are more prone to microbial risks. Ingredients such as dairy, fruits, and herbs each come with their own microbial challenges, requiring a more robust hygiene control system. Also, alcohol-free beverages often have a shorter shelf life, making them a perfect breeding ground for bacteria if not properly managed.


Why FreshCheck is a Game-Changer

FreshCheck brings to the table an innovative hygiene verification technology that addresses the unique challenges of alcohol-free beverage production. Traditional ATP testing, although reliable, can require expensive equipment and significant processing time. FreshCheck’s technology offers faster results and is more cost-effective, making it ideal for companies aiming to maintain high safety standards without compromising budgetary constraints.


Ease of use

FreshCheck’s colour-change swab-based system is user-friendly, making it easier for teams to integrate it into their daily routines. The ease of use encourages a more frequent testing routine, thereby facilitating real-time monitoring. With FreshCheck, it’s not just about meeting regulatory compliance. Instead, FreshCheck aims to help you build a work culture where food safety is a fundamental focus.


Benefits of a Historical Record

Maintaining a historical record of your hygiene controls can have long-term benefits for your facility. Over time, it allows for trend analysis and gives you insights into periods of high or low risk. This data is crucial for training new staff, preparing for peak seasons, and ensuring due diligence in hygiene testing, especially in the event of a product recall. FreshCheck’s digital platform offers a seamless way to track and record all test results, making it easier to build a data-driven safety-first culture.


Global Reach

FreshCheck is adaptable to various international hygiene standards. As alcohol-free beverages are often distributed globally, ensuring compliance with a range of international standards is crucial. FreshCheck’s technology offers this flexibility, thereby making your products more internationally compliant.


Your Team, Empowered

The ultimate goal is to empower your team to implement a proactive food safety culture. FreshCheck's technology is a cornerstone in fostering this culture. It's not just about passing a test; it's about knowing that your product is as safe as it can be, every time. That's what FreshCheck offers: peace of mind through reliable, fast, and user-friendly hygiene verification.


FreshCheck Recommendation

As the alcohol-free beverages market continues to grow, so do the responsibilities of manufacturers to ensure these products are as safe as they are flavourful. FreshCheck's innovative technology offers a comprehensive solution for mitigating microbial risks and ensuring the highest hygiene standards. Make the switch to FreshCheck and set your brand apart in a competitive, ever-evolving industry. Contact us to learn more about how FreshCheck can help your facility maintain world-class drinks production safety standards.



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